Selling on your website
Have you recently decided “It’s time to sell my website“? Are you unsure how to go about it and worried that you might sell it for less than it’s worth? If so, make sure you follow our short guide below.
What can you do to get the best possible price?
If you’re selling a website then it’s important that you don’t end up short changed – getting the true value of your website can be tricky as many people are out there to make a quick buck “flipping” websites – flipping is basically purchasing for a low price, and selling for more. It’s also not easy to value your website, you may think it’s worth more than it actually is, but you may also undervalue your work.
If you’re in doubt, you should check out recently sold websites and look for ones with similar income and traffic levels as yours, in a similar niche – you can adjust the price up or down if you feel that your site varies somewhat.
You can also pay a professional to value your website for you, either as a standalone service, or via a broker who will also handle the sale.
What do you need to show when selling a website?
People who are looking to purchase a website, whether it be to keep it and run it themselves, or to flip it for more money, will want to ensure that the site will be profitable for them.
To show this, you will need to explain where your income comes from, how much you make, and also provide proof that the information you are giving is correct and true – you can do this by showing screenshots of your adsense account, or Paypal receiving regular income or sales via your website. Some different website types may require more or less information with regards to the income.
Potential buyers will also want to know where the traffic is coming from – if all of the traffic is coming from another one of your websites, any potential buyer would risk traffic disappearing overnight should you decide to sell your second website, or be slightly dishonest and send the traffic to a new website in order to reap the benefits.
Generally, buyers of websites will ask for a little help in transfering the website to their new hosting, and depending on how specialist the website is, some help or instruction on running the site for the first 1 – 4 weeks, so that they can keep the income coming in – that is, after all, why they are buying your website.
So where are the best places to sell websites?
There are many potential marketplaces for your website, ranging form ebay (only really worthwhile for smaller or less profitable websites), to flippa which is a specialist website created solely for buying and selling websites.
Flippa offers some protection in that they do some due dilligence on both sellers and buyers to protect everyone involved from scammers and the like.
You may also choose to employ a website broker who can do all of the leg-work for you, leaving you to say yes or no to an offer, then sign off on the sale should you decide that it is the right move for you.